Web Development2025• Growth HQ

Growth HQ

Growth HQ had a Webflow site that wasn't pulling its weight - slow, hard to update, and invisible on Google. They needed something that worked harder for them. We handled the whole thing: brand refresh to sharpen up their visual identity, complete redesign with a proper content strategy, then built it all in WordPress with 25+ custom blocks so they could manage their own content without touching code. Load times under 2 seconds. Now it actually does what a website should do: bring in work and get out of the way.

Role

Lead Designer & Developer

Duration

3 months

Technologies Used

Brand refresh and visual identity refinementComplete UX/UI redesign with content strategyCustom WordPress theme with block-based architecture25+ reusable content blocks for easy editingComprehensive SEO audit and keyword strategyPerformance optimised for sub-2 second loads
Growth HQ main image

Challenges

  • →Poor website performance affecting user experience and conversions
  • →Limited customization options in the existing Webflow setup
  • →Lack of SEO optimisation resulting in poor search visibility
  • →Difficulty for the client to make content updates independently
  • →No clear content hierarchy or user journey
  • →Mobile experience was not optimised

Solutions

  • ✓Migrated to WordPress with custom block-based architecture for flexibility
  • ✓Conducted comprehensive SEO audit and keyword research to guide content strategy
  • ✓Implemented performance optimisation techniques achieving sub-2 second load times
  • ✓Created intuitive block patterns allowing easy content management
  • ✓Designed clear user journeys with improved information architecture
  • ✓Built fully responsive design with mobile-first approach

Development Process

1

Step 1

Comprehensive UX audit and competitor analysis

2

Step 2

SEO audit and keyword discovery research

3

Step 3

Information architecture and wireframing

4

Step 4

Custom WordPress theme development with blocks

5

Step 5

Content migration and SEO optimisation

6

Step 6

Performance testing and optimisation

7

Step 7

Client training on content management

Project Gallery

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Project Results

Sub-2s
Page Load Speed
Optimised load times
95+
Performance Score
Lighthouse score achieved
100%
Mobile Experience
Fully responsive design
25+
Custom Blocks
Reusable content patterns
“Simon transformed our underperforming Webflow site into a powerful WordPress platform that's easy to manage and delivers real results. Our organic traffic has increased significantly and our team can now make updates without technical knowledge.”
Marketing Director
Head of Digital, Growth HQ

Project Deliverables

Custom WordPress website with block editor
SEO-optimised content structure
Comprehensive SEO audit report
Keyword research and content strategy
Custom block patterns library
Performance optimisation
Training documentation and videos
3 months post-launch support

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